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SAGE
Sustainable Appetising Gourmet Experiences
About
Seasoned with sabor and charred with creativity, SAGE carefully crafts culinary adventures that will take you by surprise.
With its conscious practices, SAGE stands for:
Sustainable Appetising Gourmet Experiences
Just as the ‘S’ comes first in SAGE, sustainability takes the highest priority in the brand’s ethos.
Process
Unconventional presentation, bespoke approach…
We began our creative process for Sage by researching symbols and motifs that define the brand's core values. Our exploration led us to experiment with various combinations and placements of these elements to encapsulate the essence of Sage in a meaningful logo. The final design is a blend of elements that Sage stands for: the eye symbolizes the brand's vision and clarity, while the flames at the heart of the logo represent the open-air cooking style and rich flavors integral to their dishes. The flames also subtly form a sage leaf, highlighting the herb's sweet yet savory addition to their culinary creations.
Through this thoughtful design, we aimed to encapsulate Sage's commitment to Sustainable Appetising Gourmet Experiences. The logo not only reflects their sustainable practices but also their unconventional and bespoke approach to culinary art. By integrating these elements, we created a visual identity that speaks to the brand's promise of surprise and delight in every dish, seasoned with creativity and sustainability.
